Manufacturing CRM Development
Manufacturing sales does not look like software sales. The customer is a distributor with negotiated pricing, the order is a spare part identified by a superseded code, the lead time depends on a production slot, and the person asking is a technician on a plant floor who needs an answer now. Zelpex builds CRM and customer-service tooling that sits beside ERP and MES data instead of pretending it does not exist.
We build dealer and distributor portals, quote and configuration tooling, spare-parts ordering and service-case management, connected to your ERP for price, availability and lead times. The recurring theme is showing customers something honest about availability without exposing the underlying complexity of how it is produced.
- Dealer and distributor portals with contract pricing and entitlements
- Configure-price-quote flows where price is derived from rules, not a table
- Spare parts with supersession chains, serial awareness and technical documents
- Service cases linked to equipment history rather than to a contact record
Encode the commercial rules
How region, channel and customer type change price, availability and fulfilment gets written down and made explicit, so exceptions stop living as tribal knowledge in the sales team.
Build for the operators too
Customer service and sales admin tools are built alongside the customer portal, so exceptions — credits, holds, expedites — are handled with guardrails instead of direct database edits.
Connect to ERP truth
Sync jobs, webhooks and reconciliation reports keep price, stock and lead time aligned with the ERP, and converge again after a partial outage rather than silently drifting.
Harden for uptime
We load-test ordering, tune queues and rehearse failover, because a dealer portal that is down during a production emergency costs more than the revenue it processes.
What manufacturers ask us
Yes, usually with a shared product master and differentiated pricing, entitlements and fulfilment rules per channel. The part that needs care is not technical — it is making channel conflict visible in the tooling so sales leadership can govern it deliberately.
Structured attributes, synonym-aware search, supersession chains and import pipelines that flag conflicts on the way in rather than after publication. Diagrams and safety documents get CDN treatment so a technician on a weak connection can still open them.
Sometimes, and carefully. Exposing machine status, maintenance windows or consumable reorder triggers can be genuinely valuable, but it needs a hard security boundary between plant networks and the public web. We design that with your OT and IT owners rather than around them.
Why manufacturers work with us
We take the domain's weight seriously — units of measure, regulatory text and plant calendars are requirements, not edge cases.
Our teams combine commerce experience with integration discipline, so digital channels stay aligned with production reality. When you later need analytics on order patterns or AI-assisted quoting, that extends the same engagement rather than introducing another vendor.
Thinking about a project like this?
Tell us what you are building and what is getting in the way. You will get an honest read on scope, approach, and whether we are the right team for it — including when the answer is that you do not need us.
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